Times are hard for small businesses right now.
With the high streets closed for so long, it was an unfortunate lesson in adapt or die – it’s always important to be flexible in order to change and grow, and never more so than in times of crisis as many companies, big and small, had to adjust to the strange new normal that befell us.
There is finally light at the end of the tunnel but coming up with new ideas to boost your business can be difficult – you might feel as though you’ve already exhausted every option.
If you’re struggling for inspiration, here are just four tips to help you grow your business.
Ask for Reviews
Asking customers to leave reviews is a great way for you to establish your credibility.
Did you know that 88% of consumers say they trust online reviews as much as personal recommendations? That’s an important one to keep in mind!
Positive reviews are a strong tool to have in your arsenal, and your customers will often need a nudge to leave them – more so for positive reviews than negative!
People are much more likely to take to the internet to complain about you than they are to praise you, so giving every customer a gentle reminder to leave a review is an important habit to get into.
If your business isn’t on social media, then you need to change that!
Social media is a great way to build relationships with your customers – commenting on posts you’re tagged in, responding to queries in real-time and using social media as a platform of interaction and customer service shows that you care, and make your business seem more approachable.
Make sure that you treat your social media pages as well as you do your website! Remember that they are an extension of your business and it’s very likely that, in the increasingly digital age, this is how new customers will find you.
SEO is a powerful way to grow valuable traffic to your website.
But it can be intimating when you first begin your SEO journey, and there are plenty of potential pit falls that you’re going to want to avoid.
Luckily there’s plenty of help out there! Consider consulting with professionals like those at Maratopia Digital Marketing – these experts will be able to handle all you SEO, keyword research, and web design needs.
If digital marketing leaves you a little dizzy, then leave it up to the connoisseurs to boost your brand and advise you on best practice!
Ask for Help
Now this doesn’t come easy to everyone, but there’s no shame in asking for help when you’re in need.
If you’re struggling – and you certainly won’t be the only one – then reach out to the support that’s out there.
The government’s website has lots of handy resources for business owners, in order to help you get back on your feet.
Are you a small business owner? Use the comments below to share any tips you have for seeing that much needed boost to your business!